Concentrated supply · Relevant movement · Better learning

Launch areas

Build density before distance.

PayPerKM plans to begin in one concentrated Melbourne-area market, prove advertiser demand and eligible vehicle supply, then expand with evidence.

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Pilot strategy

Why one market first?

A focused pilot helps prove matching, campaign operations, BLE reliability, qualifying kilometres, payments, reporting and support before broader claims or expansion.

Planned proof of concept

Focused, real-world validation

  • Approximately 5–10 businesses
  • Approximately 30–50 approved drivers
  • One concentrated local market
  • Real campaign and journey testing