PayPerKM
Harbour Coffee local marketing campaign on an SUV at Hobart's waterfront
Australian pilot registrations open

Measurable local marketing

Put local marketing in motion.

PayPerKM helps businesses advertise on approved cars, utes, trucks and bikes already moving through the communities they want to reach. We handle the matching, measure qualifying kilometres and provide clear campaign reporting.

Launch a campaign ↗ Earn with your car
Business rate13¢/ qualifying km*
Driver rate3¢/ qualifying km*
ReportingLivecampaign view

◎Location-awareTarget the areas that matter

↗Performance-ledTrack verified activity

◇Privacy-mindedAggregated business reporting

✓Fully managedMatching, artwork and install

Campaign intelligence

Know where your campaign is moving.

See qualifying kilometres, budget pacing and area coverage in one clean campaign view. Clear evidence for smarter local advertising decisions.

  • 01
    Set the briefChoose campaign areas, dates, vehicle preferences and budget.
  • 02
    Activate approved vehiclesPayPerKM coordinates matching, artwork and installation.
  • 03
    Measure qualifying movementReview aggregated activity without exposing raw driver journeys.
Example campaign dashboardLIVE
CampaignLocal launch · September
Qualifying km18,420↗ 12.4%
Active vehicles24of 30 matched
Budget used61%$2,395 remaining
Qualifying kilometresExample activity by week
Verified km
W1W2W3W4
76%area coverage
Top example areas

Hobart CBD5,840 km

Kingston3,960 km

Glenorchy2,840 km

Illustrative example only. Actual reporting depends on campaign configuration and verified data.

Right-sized local media

One market.
Many ways to show up.

Campaigns can use anything from a small car-door placement to a contained truck panel or a compact sign on a standard push bike—matched to the market, message and budget.

Small text-only local property advertisement on a car door
01 · CarText-only door markMinimal branding with most of the vehicle finish visible.
Small bakery advertisement fitted within a hatchback rear window
02 · HatchbackRear-window mediaA contained placement designed for appropriate window material.
Small solar business advertisement along the lower doors of a utility vehicle
03 · UteLower-door stripSubtle, low-profile business identification.
Contained local produce advertisement panel on a small delivery truck
04 · TruckContained side panelMore canvas without turning the truck into a full wrap.
Small flower delivery advertisement mounted on the rear rack of a standard push bike
05 · Push bikeCompact rear-rack signA lightweight format for selected local routes.
01
Plan

Define your market

Select campaign areas, dates, times, objectives and suitable vehicle types.

02
Activate

Launch local media

PayPerKM coordinates matching, approved creative, production and installation.

03
Learn

Measure activity

Follow verified qualifying kilometres, budget pacing and aggregated area coverage.

Creative in motion

Campaign ideas built for local attention.

Example marketing creative across passenger and commercial vehicles—one part of a targeted, measured campaign.

Fictional brands and campaign results shown for illustration only.
Full-wrap Fresh Run light truck campaign concept
Light truck · Food deliveryFresh RunMaximum canvas for high-volume local routes.
Full-wrap Harbour Coffee SUV campaign concept
SUV · HospitalityHarbour CoffeePremium presence for a local lifestyle brand.
Full-wrap Volt Solar utility vehicle campaign concept
Dual-cab ute · Home energyVolt SolarTrade visibility that travels between jobs.
Full-wrap Good Dog delivery van campaign concept
Delivery van · Pet careGood DogA large, clean canvas for service businesses.
Full-wrap Kin Studio sedan and Sunny Bread hatchback campaign concepts
Sedan + hatchback · Wellness + retailKin Studio / Sunny BreadTwo distinct creative directions for everyday passenger cars.

Built for both sides of the road

01
For businesses

Make local attention accountable.

Build an area-led campaign with approved vehicles, controlled spend and clear performance reporting.

Explore campaigns ↗
Campaign area
02
For drivers

Let your normal drive do more.

Join the pilot, choose suitable campaign categories and earn when your kilometres qualify.

See driver benefits ↗
Example at 20,000 qualifying km*$600

Ready to move?

Plan a local campaign.

Join the Australian pilot as a business, driver or launch partner.

Register your interest ↗