Campaign-wrapped SUV driving along Hobart's waterfront

Australian pilot registrations open

Out-of-home, re-engineered

Turn everyday roads into measurable reach.

PayPerKM connects local businesses with approved vehicles, then measures campaign activity by verified qualifying kilometres.

Launch a campaign ↗ Earn with your car

Business rate13¢/ qualifying km*

Driver rate3¢/ qualifying km*

ReportingLivecampaign view

◎Location-awareTarget the areas that matter

↗Performance-ledTrack verified activity

◇Privacy-mindedAggregated business reporting

✓Fully managedMatching, artwork and install

Campaign intelligence

Know where your campaign is moving.

See qualifying kilometres, budget pacing and area coverage in one clean campaign view. Clear evidence for smarter local advertising decisions.

01
Set the briefChoose campaign areas, dates, vehicle preferences and budget.
02
Activate approved vehiclesPayPerKM coordinates matching, artwork and installation.
03
Measure qualifying movementReview aggregated activity without exposing raw driver journeys.

Example campaign dashboardLIVE

CampaignLocal launch · September

Qualifying km18,420↗ 12.4%

Active vehicles24of 30 matched

Budget used61%$2,395 remaining

Qualifying kilometresExample activity by week

Verified km

W1W2W3W4

76%area coverage

Top example areas

Hobart CBD5,840 km

Kingston3,960 km

Glenorchy2,840 km

Illustrative example only. Actual reporting depends on campaign configuration and verified data.

A flexible local fleet

One campaign.
More ways to be seen.

From nimble hatchbacks to family SUVs and work-ready utes, vehicle selection can match the audience, area and creative.

Three example campaign vehicles: a hatchback, SUV and utility vehicle — **Hatchback**Urban frequencySUVFamily reachDual-cab uteTrade visibility

Door campaign

Clean, focused creative for everyday local visibility.

Side impact

Expanded side coverage designed to stand out in traffic.

Premium wrap

High-impact presence for selected campaign vehicles.

Full-wrap campaign concepts

Any vehicle can become a moving billboard.

Explore how full-wrap creative can flex across passenger cars and commercial fleets.

Fictional brands shown for illustration only.

Full-wrap Fresh Run light truck campaign concept — Light truck · Food deliveryFresh RunMaximum canvas for high-volume local routes.

Full-wrap Harbour Coffee SUV campaign concept — SUV · HospitalityHarbour CoffeePremium presence for a local lifestyle brand.

Full-wrap Volt Solar utility vehicle campaign concept — Dual-cab ute · Home energyVolt SolarTrade visibility that travels between jobs.

Full-wrap Good Dog delivery van campaign concept — Delivery van · Pet careGood DogA large, clean canvas for service businesses.

Full-wrap Kin Studio sedan and Sunny Bread hatchback campaign concepts — Sedan + hatchback · Wellness + retailKin Studio / Sunny BreadTwo distinct creative directions for everyday passenger cars.

Built for both sides of the road

For businesses

Make local attention accountable.

Build an area-led campaign with approved vehicles, controlled spend and clear performance reporting.

Explore campaigns ↗

Campaign area

For drivers

Let your normal drive do more.

Join the pilot, choose suitable campaign categories and earn when your kilometres qualify.

See driver benefits ↗

Example at 20,000 qualifying km*$600

Ready to move?

Put your brand on the road.

Join the Australian pilot as a business, driver or launch partner.